eBusiness Transformation Matrix

نویسندگان

  • Colin G. Ash
  • Janice M. Burn
چکیده

A model of e-business transformation is developed for ERP enabled organisations, based on the findings of a longitudinal multiple case study. The model is represented as a matrix along three stages of e-business growth. The theory embedded within the matrix recommends that successful ebusiness transformation with ERP occurs when; B2B value propositions are realised through integration and differentiation of technologies, used to support new business models for delivering products and services online. In addition, the management focus evolves through self-service, and empowerment towards extensive relationship building.

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تاریخ انتشار 2003